On-page SEO Continue... Keyword Research

Keyword Research - Keywords is all about words typed into a search box. Keyword research is one of the most valuable and important for ranking of a website on search engines. Ranking of the site is depends on the Keywords (Title Tags). By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

In other words,

SEO Keywords are the Keywords or phrases that are present in the content of web page or title through this your site visibility will effects/raked on search engines.

You have to put a Keywords in your website according to products/ services.. Choose suitable keyword that match your website industry.

• Using the keyword in the title tag of the page
• Using the keyword, and variations throughout the page copy
• Using the keyword in the meta tags, especially the meta description
• Using the keyword in any image file paths and in the images' alt text
• Using the keyword as the anchor text in links back to the page from elsewhere on the site

You can use Google Keyword Planner for choosing the right keywords for your website. vai this link - https://adwords.google.co.in/KeywordPlanner

Further Reference - http://www.wordstream.com/seo-keyword

On-page SEO Continue... Page Copy / Copied Content

Page Copy / Copied Content - Copied Content / Duplicate content means content that appears on the Internet in more than one place (URL). When there are multiple duplicate content is present on internet, it is difficult for search engines to decide or experience which version is more relevant to a given search query. 

To provide the best search experience, search engines will rarely show multiple duplicate pieces of content and thus, are forced to choose which version is most likely to be the original—or best. 

3 Biggest issues with copied content.

• Search engines like google.com don't know which version(s) to include/exclude from their indices and also don't know which version(s) to rank for query results
• Search engines don't know whether to direct the link metrics (trust, authority, anchor text, link juice, etc.) to one page, or keep it separated between multiple versions

When copied content is present on site then the owners suffer traffic losses and ranking also search engine provide less relevant results.

Duplicate Content Examples:

1. URL Parameters : Website URL system create multiple versions of same page.

www.abc.com?color=red
www.abc.com  

Same as Printer-Friendly and Session IDs.....

Best way to work with duplicate content is :

301 Redirect : This is one the way to get rid of copied content means you can permanent redirect the duplicate URL to original URL . 

Rel="canonical" : Another option is you can add a canonical tag to your pages

<link href="http://www.abc.com/canonical-version-of-page/" rel="canonical" />

This tag tells Bing and Google that the given page should be treated as though it were a copy of the URL 

Further study : https://moz.com/learn/seo/duplicate-content