SEO Interview Questions & Answers

1 - What do you know about SEO and introduce its types ?

SEO stands for search engine optimization and it is the technique of improving rank of websites / blogs in search engines for given search terms or keywords. It is the practice of increasing the quantity and quality of traffics to your website through “free,” “organic,” “editorial” or “natural” search results on search engines.

There are 2 types of SEO :

1 - OnPage SEO
2 - OffPage SEO

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2 - What are the SEO Techniques available ?

There are 2 types of SEO Techniques : White Hat SEO and Black Hat SEO which is also called as Negative SEO.

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3 - What are the SEO tools do you use ?

Google Analytics, Google Webmaster tools, Google Awards keyword planner, Alexa, open site explorer, Brokenlink Checker, Copyscape, Mozila Web Development Addon.

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4 - What is a Back link ?

Incoming links to your website / webpage and getting back links from good PR and relevant website is always better to your website and blog.

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5 - What do you mean by Cloaking ?

Cloaking is a techniques and deceptive way of optimizing search. This is a technique in which different content will be searched by the search engines than what is present or searched by the users.

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6 - What is keyword stemming?

This is a process of finding out the root word from the search query is referred as keywords stemming. In other words Keyword stemming is the process of generating new words from the same root word. 

Adding a prefix to the word

Example:- Adding "un" to the word "happy"  makes it "unhappy".

Adding a suffix to the word

Example:- Adding "ful" to the word "joy"   makes it "joyful".

Pluralizing the word

Example:- Adding "ies" to the word "copy" makes it "copies".

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7 - What is LSI ?

LSI stands for Latent Semantic Indexing. In this technique data is obtained by relating the word to its closest counterparts or its similar context. Also we can say it is data retrieval techniques which finds the connection between words and use the synonyms while fetching data from index. 

E.g. If you are searching something with a keyword "jewellery" it will show designer jewellery, gold jewellery, silver jewellery, Bridal Jewellery, etc.

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8 - Why the Title Tag in website is valuable ?

Title tag is very important in SEO, because it tells about the content on web pages. Using this search engines will tell the users what is present on page.  

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9 - Name some SEO blogs that you frequently read ?

1. Jimboykins
2. Search Engine Land
3. SEOSmarty
4. MOZ
5. Search Engine Journal

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10 - What are out bound Links ?

The outbound links are our website links to other webpage or website.