Google Analytics (GA)

Google Analytics is a free web analytics service provided by Google that tracks the website traffic and provides the statistics and basis analytical tools for SEO and marketing purposes. Google Analytics is now the most widely used web analytics service on the Internet. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service.

Google analytics are the most important tools for analyzing the traffic and reports of your website. It is free service and available on the internet https://analytics.google.com/. Once can use GA after creating the account using above URL. 

(Image Source : SEO Hacker)

Google Analytics is the best tool to analyze the website / blog activities freely through this you can measure and improve the website visibility and conversion. It include like visitors, users, search keywords, bounce rate and page load time, etc. 

Google Analytics is offered 2 types of GA Versions: 
1- The subscription based Google Analytics 360[deg] previously know as Google Analytics Premium.
2- The targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

What is the need and why every website owner required Google Analytics ?

If you have a blog / website then you need google analytics. whether thy are for a personal or business use. Below are some question about your website that you can answer using GA.

• How many people visit my website?
• Where do my visitors live?
• Do I need a mobile-friendly website?
• What websites send traffic to my website?
• What marketing tactics drive the most traffic to my website?
• Which pages on my website are the most popular?
• How many visitors have I converted into leads or customers?
• Where did my converting visitors come from and go on my website?
• How can I improve my website's speed?
• What blog content do my visitors like the most?

There are many more question which GA can answer but above are the important one which every website owner have to know.

You can use this link to know more about GA https://moz.com/blog/absolute-beginners-guide-to-google-analytics