Monday, 12 December 2016

What is the difference between Web Analytics and Digital Analytics?

Web Analytics - 
Web Analytics is a subset of digital analytics. It is the analysis of data extracted from websites : like clickthroughs, path analysis, frequency, pageviews, etc. Use of web analytics is very useful to check out your promotional efforts are converted into leads or not. 

Digital Analytics - 
Digital Analytics is a broad term. It includes web analytics as well and along with also email, search, social media, mobile, etc.

Which is 'best'?
It is depend on the once understanding which is good for his / her business.

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