Google Optimize 360

Google globally launching optimize 360 a free version for testing and personalization product that was introduced as part of the Analytics 360 Suite.

Optimizer 360 merge with google analytics to provide a feedback loop on performance. Its also allow you to run A/B multivariate tests. It is fully designed to give enterprises a truly integrated package of marketing analytics and optimization tools. It is released in beta testing phase and fully version will be releasing soon. 

Google Optimizer 360 has given your team a power and flexibility to implement tests across your entire site and it will reduce the amount of time it takes to launch a test from a few days to a few minutes.. 

More Details - Official Link

Google AdMob : Mobile App Advertising | Make money from your apps the smart way

AdMob is the mobile advertising platform by google in 2009, and it is specially developed and designed for mobile apps. With its help, developers can promote their apps and generate more in-app purchases on platforms like Android, iOS, webOS, Flash Lite, Windows phone, etc.

It is one of the best free and paid ways to promote a mobile app and get earn, by using the power of cross-promotion.

Its is like AdSense for mobile through this you can earn more from your mobile apps. It was founded by Omar Hamoui. In 2013 Google announced to rebuild AdMob using from their other platforms like AdSense, with the vision in mind of helping app developers to build their business

AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.

Basically it is advertising network for mobile apps through this developers can earn more from the promoted apps.

What can you use it for?

• Promote your app for free to generate more download
• Sell more in-app purchases

The types of Ads you can create:

• Text ads
• Image ads

More Info : Official Link of Google AdMob | Wikipedia for Google AdMob

Google Duo : video chat mobile app

Google I/O launched Google Duo video chat messaging app alongside Google Allo it is available on both Android and iOS. It was developed by google and announced on 18-May-2016, Duo launched in the United States on August 16, 2016 and globally a few days later.

Its an extremely simple for person to person video calling app,Through this Get closer to everyone you love with simple, high-quality video calling.

One of the key feature of duo app is knock knock when anyone called then you can see the preview of caller so if the feel b for what the situation is and whether a call is appropriate to pick up at the time, as soon as you swipe to answer, your call is started.

Features of Google Duo

• High Quality Video
• "Knock Knock" feature for an Android only, this will shows a live preview of the caller before the recipient picks up, which Google says is to "make calls feel more like an invitation rather than an interruption"
• End-to-end encryption by default
• Google Assistant support.

Quick Link: Official Blog for Google Duo
Download Links: Android | iTunes

Google Allo : a smarter messaging app

Every years google launch his products, this time Google Android Developer conference Google I/O announce many unique projects one of them is Google Allo. It include 

Google's Allo puts AI in a messaging app

Messaging is a best idea to stay in touch with friends and loved ones whether its a planning for night out, hangout with friends, trips, just catching up, personal and professorial talks. In between chats conversation, we have to switch to other tasks - whether to check the air tickets or look up for a movie and restaurant in city. So, to over come this google launch the Google Allo messaging app that help you to keep on conversation going, by providing assistance when you need it.

Google releasing Google Allo, a new smart messaging app for Android and iOS through this you say more and can help you make plans, find information, and express yourself more easily in chat.

Google Allo is like a whatsapp, facebook messenger but having many more new features :

• Respond quickly with Smart Reply
• Express yourself with photos, emojis and stickers
• Meet your personal Google Assistant : Just type @google to bring your Assistant into any group chat.
• Chat in Incognito mode

Quick Link: Official Blog for Google Allo
Download Links: Android | iTunes

SEO News Update : Free 5 Chrome extensions for SEO professionals

1 - Nimbus Screenshot
This is an awesome tool for screenshot this will help when putting together a report for a client, convening a client to take a particular step and showing them errors. This is handy screencast tool. In addition this will also have the feature of video recording through this video can be created and shows to the client a particularly detailed SEO concept without having to resort to a webcam or webinar session.

2. Check My Links

As the name suggest Check My Links, will check all the links / URLs on website. This tool will identifying broken links - both on your own website and others. This is much easier and more efficient. and checking onpage links, In terms of SEO this will help to identify the broken links on website

3. Word Count

In SEO, word count is very important especially when performing audit it is very critical component of that audit. you can perform a quick, high-level overview of word count on certain webpages.

4. Open Multiple URLs

The main point of this extension is to open multiple sites every time. So it has to remember the sites that you opened. Open Multiple URLs is one of those extensions that truly beautifies your workflow. It can help to open multiple URLs in one go. You can use keyboard shortcuts to speedily move through every window (Ctrl + Tab moves forward, and Ctrl + Shift + Tab moves back through the previous tabs you were on).

5. User-Agent Switcher

User-Agent Switcher allows you to view how your website looks in different web browsers and on different devices, this will help in resolving SEO errors.

For Example, you need the to take report for google ranking on mobile site VS desktop site so this extension will be able to perform this task efficiently on your PC your mobile device is not required to take a screenshot you can use Nimbus

So, Increase your productivity, efficiency, and become an SEO practitioners