Wednesday, 17 August 2016

Google AdSense

Google AdSense is a advertising program provided by google. It is designed for website publishers / owners who wants to display targeted content, videos or images advertisements on website pages / blog pages and earn money when site visitors click or view the advertisements .

[image source : Themelantic]

This program is of google and web publishers can create a free AdSense account and copy and paste provided code to display the ads. Revenue is generated on a per-click or per-impression basis.

Currently google offers many different AdSense programs to web publishers which is depend on the type of content you will place the ads on webpage or RSS feed. Some common programs include:

  • AdSense for content: display ads on a website
  • AdSense for search: display ads in search results on a website
  • AdSense for mobile: display ads on a mobile site
  • AdSense for feeds: display ads in RSS feeds
  • AdSense for domains: display ads on unused domains
  • AdSense for video: monetize online video content
  • AdSense for TV: monetize TV inventory
  • AdSense for video: monetize online video content
  • AdSense for games: monetize browser-based games
Is Adsense free to use?
No, participation in AdSense is free you can sign up free and Google will give you a code that you have to paste it to your web pages and Google will pay you for clicks or impressions on the Google ads that you'll display on your site. 

What is page views in Google Adsense?

Suppose you are showing 3 AdSense ads on every page, your 1 page view is equal to 3 ad impressions. Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100). CPC : Cost-Per-Click is the revenue you earn each time a visitor clicks on your ad.

What is RPM on Google Adsense?
RPM is Page revenue per thousand impressions and it is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. Eg, if you earned an estimated $0.20 from 50 page views, then your page RPM would equal ($0.20 / 50) * 1000, or $4.00.

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