Latent Semantic Indexing (LSI)

Latent Semantic Indexing (LSI) keywords are basically keywords that are closely related to your primary keyword. They are semantic keywords that like synonyms, or related searches to the main keyword.

Using semantic keywords along with main keywords, significantly boosts rankings.

It helps google to get understand about content and relationship between keyword and element of your blog post and web pages. 

Rather than being a victim of keyword stuffing, intelligently using semantic keywords is great deal.

See the screenshot to get understand better :

New Update : Google Removes AdSense Ad Limit, 3-ads-per-page limit

Google has changed the google AdSense policy now publishers can add as many adds to their website and blog. Goolge removes 3 text and display ads, 3 links ad or 2 search box add unit limit.

A Google spokesperson confirmed the update to Marketing Land:

“We’re always fine tuning our policies to make sure they reflect the current environment. In one recent change, we stopped limiting the number of AdSense ads that could appear on a page and instead now look at the overall balance of content and ads on a page. We think this better takes into account experiences like infinite scrolling and in-stream video. As always, we encourage publishers to keep the user experience in mind and require they have more original content than ads on the page. “

Previously it was

“Currently, on each page AdSense publishers may place:

– Up to three AdSense for content units

– Up to three link units– Up to two search boxesPublishers may not place more than one “large” ad unit per page. We define a “large” ad unit as any unit similar in size to our 300×600 format. For example, this would include our 300×1050 and 970×250 formats, our 750×200 and 580×400 regional formats, and any other custom sized ad with comparable dimensions.”

Few days before, google announce for the change in ad limit policy one page per unit has been removed this is a good news for blogger and website owners now they can add a s many adds and through this they can earn more money.

Reason

One of the reason of doing this due to the access advertisement search in google related to products.Google said removing ad unit will break the access search of products in search engine and user / visitors can get the relevant search. Google’s previous ad limit policy was in effect for many years — in fact, the company has not updated it since the rise of mobile. “It was time for a refresh”,

New Google AdSense policy

Ensuring proper ad placement : Valuable inventory

Advertising and other paid promotional material added to your pages should not exceed your content. Furthermore, the content you provide should add value and be the focal point for users visiting your page. For this reason, we may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.

Examples of unacceptable pages include but are not limited to:

• Mirroring, framing, scraping or rewriting of content from other sources without adding value;
• Pages with more advertising than publisher-provided content;
• Automatically generated content without manual review or curation;
• Hosted ad pages or pages without content;
• Pages that don’t follow our Webmaster Quality Guidelines.

Advise

Although google remove the ad limit but still it have rights to disable all or some of them. where they think they are excessive

More ad units actually means less income anyway, as it puts visitors off. Low key is actually better.

So more over instead of 3 you can use 5 ad on page otherwise this will heavily effect your website / blog and readers / Visitors 

Google AdSense

Google AdSense is a advertising program provided by google. It is designed for website publishers / owners who wants to display targeted content, videos or images advertisements on website pages / blog pages and earn money when site visitors click or view the advertisements .

[image source : Themelantic]

This program is of google and web publishers can create a free AdSense account and copy and paste provided code to display the ads. Revenue is generated on a per-click or per-impression basis.

Currently google offers many different AdSense programs to web publishers which is depend on the type of content you will place the ads on webpage or RSS feed. Some common programs include:

• AdSense for content: display ads on a website
• AdSense for search: display ads in search results on a website
• AdSense for mobile: display ads on a mobile site
• AdSense for feeds: display ads in RSS feeds
• AdSense for domains: display ads on unused domains
• AdSense for video: monetize online video content
• AdSense for TV: monetize TV inventory
• AdSense for video: monetize online video content
• AdSense for games: monetize browser-based games

Is Adsense free to use?

No, participation in AdSense is free you can sign up free and Google will give you a code that you have to paste it to your web pages and Google will pay you for clicks or impressions on the Google ads that you'll display on your site. 

What is page views in Google Adsense?
Suppose you are showing 3 AdSense ads on every page, your 1 page view is equal to 3 ad impressions. Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100). CPC : Cost-Per-Click is the revenue you earn each time a visitor clicks on your ad.

What is RPM on Google Adsense?

RPM is Page revenue per thousand impressions and it is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. Eg, if you earned an estimated $0.20 from 50 page views, then your page RPM would equal ($0.20 / 50) * 1000, or $4.00.

Affiliate Marketing

Affiliated Marketing is a great way to make money from internet / web. This is the process of earning a commission by promoting others company's products on your blog / website. You find a product which you like and promote it to others, and earn a piece of the profit for each sale that you make. Affiliated Program is the process of getting money after conversion by the click.

Process :

There are many e-com websites which provide this type of facility like flipkart, amazon and etc. These sites provide the customize and inbuilt banner.

These banner have embed link which you have to add them on your website and blog with the link there is unique code attached and whenever click on these ads (banner) then it will be redirected to e-com websites with the unique code. 

Through this if any one do the transition then you will get the some %age of the price of that product according to the policies of e-com websites.

Search Engine Optimization Tools (SEO Tools)

While promoting your website / blog you should required Search Engine Optimization (SEO) Tools these are the tools that help you in promotion. Here mentioning some of the SEO Tools -

1 - Google PageSpeed Insights - This tool will provide the full page speed insights of your website / blog through using this tool  you can optimize your website that will helps in traffic and promotion. This is the free URL from google :

https://developers.google.com/speed/pagespeed/insights/

2 - Moz Local Listing Score - Whenever you want to list your company in local areas then you have to list your website and blog over this. Increase your visibility in mobile and local search, through this you will drive more foot traffic with consistent and accurate business listings across the internet. Here is the URL :

https://moz.com/local

3 - Google Analytics - This is the free web analytics tools provided by google to analyse the traffic, visits, referrals, landing pages, page speed, bounce rat, etc. 

click to read more 

4 - Google Webmaster Tools + Bing Webmaster Tools - Webmaster tools are the free tools from google used to index your blog / website's sitemap.xml files. Also there are many tools like HTML highlighter, search queries, crawl errors these are all help in optimization.click to read more 

5 - Google Keyword Planner - Google keyword planner is the tools which offers the suggested keywords. It is also a free and will be used after sign in to keyword planner account. It is more focused version Google Keyword Tool and AdWords Traffic Estimator tool through the process of creating new ad groups and ad campaigns.

https://adwords.google.co.in/KeywordPlanner

6 - Google Trends - Google Trends is a public and an online based search tool that shows how often the user to see and find specific keywords, subjects and phrases have been queried over a specific period of time. Its a public web facility of google that are available in across various regions and in various languages.

https://www.google.co.in/trends/

7 - Schema Creator - Google provide this tool to get understand the search engine about HTML content. Google and other search engines created a structured data standard called Schema.org. This is also called Structured data.

https://schema.org/creator

8 - SERPs Rank Checker - There are many tools to check SERPs (Search Engine Rank Pages) of your website online. This tool provide the ranking and visibility on search engines.

9 - XML Sitemaps - This is used for the indexing of the pages on search engines. 

click to read more 

10 - Find Broken Links - This is the one of the essential tool which can give the broken or not found links on your website.

http://www.brokenlinkcheck.com/

 

11 - Copyscape - For promoting a website content must be unique and effective and it should not be copied so we are using this tool copyscape. Once can use this tool and check the copied content in website. There are many tools present online one of them is mentioned below :

http://www.copyscape.com/

  

13 - Robots.txt Generator - This is the file generated for server to block the specific files.

14 - Structured Data Testing Tool - This tool is used to test the schema present on your website. as we ahve already discussed in this article point no 7.

https://search.google.com/structured-data/testing-tool

(Source : justinkerley.com)

Internet Marketing

Internet Marketing also called online marketing is the process of promoting products, brands, goods and services over internet. It is refers to the marketing and advertising efforts that use the web, email to drive the direct sales via E commerce.

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Google Webmaster Tool (GWT)

Google Webmaster Tools now know as Google Search Console is a web interface provided by Google free of charge for webmasters.

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Google Analytics (GA)

Google Analytics is a free web analytics service provided by Google that tracks the website traffic and provides the statistics and basis analytical tools for SEO and marketing purposes. 

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