Types of SEO

There are two types of SEO

1. White Hat SEO
2. Black Hat SEO

White Hat SEO

White Hat SEO is a technique and method that properly maintain all/maximum rules for the search engines it means it is a method to improve the search engine raking of website. 

White hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.

Black Hat SEO

Black Hat SEO, techniques and methods are in direct conflict with search engine exploits weaknesses in the search engine algorithms to obtain high rankings for a website that doesn't follow the authenticate search engine rule.

Some of the techniques are: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

Types of Techniques

There are 2 types of SEO Techniques :-

1. On-page SEO
2. Off-page SEO

On-page SEO
On-page SEO refers to an act that involves whether a particular webpage is structured in a manner so that it gets found by the search engines for given keywords and key phrases.

Onpage also refers as "on-site" SEO is not only help the SE but also increase the readability of site.

• Title Tags
• Meta Tags
• Heading Tags
• Interlinking
• Page copy
• Keyword
• Alt text for images
• URL structure
• User friendly 404 pages
• Fast loading pages
• External links (no broken links or links to ‘bad’ sites)
• User friendly navigation (breadcrumbs, user sitemaps)
• Text Formatting (use of h1,h2,bold etc)

Off-page SEO

Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site.

• Link Building 
• Social Media 
• Social bookmarking