Fast Loading Pages / Page Speed - Page speed is a measurement of how fast the content on your page loads. Basically fast loading pages of website rank it on search engines and also lead to higher conversions.
If your website's pages are opening fast then user can easily crawl and read website.
In other words,
A fast site is a good user experience (UX), and a satisfying UX leads to higher conversions.
Very slow sites are a bad user experience – and Google is all about good UX these days.
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages.
Here are some of the many ways to increase your page speed:
- Enable compression
- Minify CSS, JavaScript, and HTML
- Improve server response time
- Use a content distribution network
- Optimize images
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