On-page SEO Continue... Broken Links

Broken Links - Links which are on your website and going to not found are Broken Links. Broken links can harm your website SEO according to google there should be no not found link will be present on your website.

When you have not found on your website then your change of loosing user will be high. 

DIFFERENT TYPES OF BROKEN LINKS

There are two types of broken links that you can have on your website. If any of these links are broken, they negatively impact the usability on your website.

Internal Links - These go from one page on your site to another. These are the links you have the most control over on your website.

External Links - These are links that point to another website such as a blog post, white paper, infographic, etc, that you might reference in an article. Use these external links sparingly and when necessary since these links are beyond your control.

Some of the broken links checker are : http://www.brokenlinkcheck.com/, http://www.deadlinkchecker.com/

On-page SEO Continue... Fast Loading Pages

Fast Loading Pages / Page Speed - Page speed is a measurement of how fast the content on your page loads. Basically fast loading pages of website rank it on search engines and also lead to higher conversions.

If your website's pages are opening fast then user can easily crawl and read website.

In other words,
A fast site is a good user experience (UX), and a satisfying UX leads to higher conversions.

Very slow sites are a bad user experience – and Google is all about good UX these days.

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages.

Here are some of the many ways to increase your page speed:

• Enable compression
• Minify CSS, JavaScript, and HTML
• Improve server response time
• Use a content distribution network
• Optimize images

On-page SEO Continue... User friendly 404 pages

User friendly 404 pages - 404 Page / Not Found Page plays an important role in SEO. As we have submitted our website/blog to many directories and after some time we want to remove some pages that deleted pages will go to 404 / not found.

If we have created user friendly not found page then that visitor can be retrieve or come back to our website again.

Important HTTP Status Codes for SEOs and search engines

200 OK
The request has succeeded. This is considered correct for most scenarios.

301 Moved Permanently
The requested resource has been assigned a new permanent URI and any future references to this resource should use one of the returned URIs.

302 Moved Temporarily
Using 302 will cause search engine crawlers to treat the redirect as temporary and not give it the link juice (ranking power) abilities of 301 redirects.

404 File Not Found
Its a not found page

410 Gone
The requested resource is no longer available at the server and no forwarding address is known.

503 Service Unavailable
The server is currently unable to handle the request due to a temporary overloading or maintenance of the server.

On-page SEO Continue... URL Structure

URL Structure - URL Structure should be user friendly / web address that is easy to read and includes words that are describe the content of website or business of website

This type of URL can be "friendly" in two ways. 
1) It can help visitors remember the Web address.
2) it can help describe the page to search engines.

Points to remember

#1: Whenever possible, use a single domain & subdomain
#2: The more readable by human beings, the better#3: Keywords in URLs: still a good thing

URL (Domain name) is responsible for conversion also as we want enquiries from UK then we have to choose the domain name like www.abc.uk this URL will be shows in search of UK.

Basically the logic is when we use the specific country URL then the google give it a priority in searches.

Having SEO-friendly URL structure on a site means having the URL structure that helps the site rank higher in the search results.

URL is stand for Uniform Resource Locator

On-page SEO Continue... Alt text for images

Alt text for images - Alt tag / Alt text is used for images you may not realize this, but images can generate a ton of traffic. The alt text describes what’s on the image and the function of the image on the page.

This is a complete HTML image tag:

Code Sample

Alt Text

<img src="http://www.example.com/example.png" alt="Keyword">

On-page SEO Continue... Keyword Research

Keyword Research - Keywords is all about words typed into a search box. Keyword research is one of the most valuable and important for ranking of a website on search engines. Ranking of the site is depends on the Keywords (Title Tags). By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

In other words,

SEO Keywords are the Keywords or phrases that are present in the content of web page or title through this your site visibility will effects/raked on search engines.

You have to put a Keywords in your website according to products/ services.. Choose suitable keyword that match your website industry.

• Using the keyword in the title tag of the page
• Using the keyword, and variations throughout the page copy
• Using the keyword in the meta tags, especially the meta description
• Using the keyword in any image file paths and in the images' alt text
• Using the keyword as the anchor text in links back to the page from elsewhere on the site

You can use Google Keyword Planner for choosing the right keywords for your website. vai this link - https://adwords.google.co.in/KeywordPlanner

Further Reference - http://www.wordstream.com/seo-keyword

On-page SEO Continue... Page Copy / Copied Content

Page Copy / Copied Content - Copied Content / Duplicate content means content that appears on the Internet in more than one place (URL). When there are multiple duplicate content is present on internet, it is difficult for search engines to decide or experience which version is more relevant to a given search query. 

To provide the best search experience, search engines will rarely show multiple duplicate pieces of content and thus, are forced to choose which version is most likely to be the original—or best. 

3 Biggest issues with copied content.

• Search engines like google.com don't know which version(s) to include/exclude from their indices and also don't know which version(s) to rank for query results
• Search engines don't know whether to direct the link metrics (trust, authority, anchor text, link juice, etc.) to one page, or keep it separated between multiple versions

When copied content is present on site then the owners suffer traffic losses and ranking also search engine provide less relevant results.

Duplicate Content Examples:

1. URL Parameters : Website URL system create multiple versions of same page.

www.abc.com?color=red
www.abc.com  

Same as Printer-Friendly and Session IDs.....

Best way to work with duplicate content is :

301 Redirect : This is one the way to get rid of copied content means you can permanent redirect the duplicate URL to original URL . 

Rel="canonical" : Another option is you can add a canonical tag to your pages

<link href="http://www.abc.com/canonical-version-of-page/" rel="canonical" />

This tag tells Bing and Google that the given page should be treated as though it were a copy of the URL 

Further study : https://moz.com/learn/seo/duplicate-content

On-page SEO Continue... Interlinking

Interlinking - Inter Linking is the process of search engine optimization to connect one page from other of the same domain in such a way to that increase blogs / websites visibility to the readers.

In others words,

Internal linking is the link building or a hyperlinks to a target keyword of the same domain

This is the technique of connecting one post/page of website to other post/page of same domain with the relevant information by the means of hyperlinks.

Code Sample

<a href="http://www.same-domain.com/" title="Keyword Text">Keyword Text</a>

Optimal Format

Use descriptive keywords in anchor text that give a sense of the topic or keywords the source page is trying to target.

Why are Internal Links Important for SEO?

Because links are one of the most important factors that search engines such as Google use to rank and order websites in visibility.

• Internal links are help in rank better actually it improve the link flows / page rank to individual pages on your site.

• The anchor text of links helps Google to understand the context of a webpage and to rank better.

• It helps the google bots crawl and access different parts of your site

• Internal links also improve user experience.

On-page SEO Continue... Heading Tags

Heading Tags - There are 6 types of Heading Tags

<h1>This is heading 1</h1>
<h2>This is heading 2</h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>

Examples

h1 { 
    display: block;
    font-size: 2em;
    margin-top: 0.67em;
    margin-bottom: 0.67em;
    margin-left: 0;
    margin-right: 0;
    font-weight: bold;}

h2 { 
    display: block;
    font-size: 2em;
    margin-top: 0.67em;
    margin-bottom: 0.67em;
    margin-left: 0;
    margin-right: 0;
    font-weight: bold;}

same as for h3, h4, h5 and h6

Heading from (h1-h6) denotes the section heading. Where as the order & occurance of heading is not constrained by the HTML DTD. Always use one H1 Element on any page. Google has recommended this in the past.

Many argue that having more than one H1 per page is sensible in some instances (and HTML5 certainly allows for this). Use targeted keywords in one <h1> heading tag - and believe this is the way the W3C intended it be used.

Have never experienced any problems using CSS to control the appearance of the H tags making them larger or smaller. Use as many H2 – H6 as is necessary depending on the size of the page, but use H1, H2 & H3.

On-page SEO Continue... Meta Tags

Meta Tags - Meta tags are the metadata that contains information. They are the snippets of text that describe the page's content.Meta tags are the great way to provide the information to many search engines about the webpages and sites. Meta tags are added to the <head> section of your HTML page and generally look like this:

<!DOCTYPE html>
<html>
  <head>
    <meta charset="utf-8">
    <meta name="Description" CONTENT="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price:  £9.24, Length: 784 pages">
    <meta name="google-site-verification" content="+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl23908vVuFHs34="/>
    <title>Example Books - high-quality used books for children</title>
    <meta name="robots" content="noindex,nofollow">

Basically there are 4 types of Meta Tags

• Meta Keywords Attribute - A series of keywords you deem relevant to the page in question.

• Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.

• Meta Description Attribute - A brief description of the page.

• Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.

For all On-Page SEO Techniques click here

On-page SEO Continue... Title Tag

Title Tag - Title tags—technically called title elements. It defines the title of the document. Title tag is used to describe accurately and briefly about the web page or a topic / theme. 

Title tag is the most important element in a website SEO because google crawler or google bot read the title first and shows the same title in SERP (Search Engine Result Pages).

Code Sample

<head>
<title>Example Title</title>
</head>

Optimal Format

Primary Keyword - Secondary Keyword | Brand Name

Optimal Length for Search Engines

Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. Titles in search results may be rewritten to match your brand, the user query, or other considerations. 

The title should contain such keywords which are usually searchable by user. It should contain the most important and user searchable text. For e.g., If we are  promoting a Dominoz outlet in Noida. Then the title should contain Dominoz in Noida, Dominoz - Number 68886888. 

The motive is to display the more important  and most searchable information in brief.

The secondary keywords should be such that they support the primary keyword. All the keywords be it primary keyword or secondary keywords should be according to the pages. It is suggested that every page should have unique title tag.

Why Title Tags are Important for SEO

External Websites

Title tags are so important as you can see when we share any post then title tags are visible over there.

Browser

When we mouse over on the window tab then you can see the title tags

Search Engine Results Pages

Even search engines are  also show the title tags when we search any keeywords on any search engine

 

SEO is powerful ?

Yes SEO is powerful activity to generate traffic on your website. It helps to increase conversion in terms of ROI.

Internet Marketing is very useful to promote you business or website over internet. Online Marketing (Internet Marketing) refers to advertising efforts that use email and Web to provide direct sales and via E-commerce.

Types of SEO

There are two types of SEO

1. White Hat SEO
2. Black Hat SEO

White Hat SEO

White Hat SEO is a technique and method that properly maintain all/maximum rules for the search engines it means it is a method to improve the search engine raking of website. 

White hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.

Black Hat SEO

Black Hat SEO, techniques and methods are in direct conflict with search engine exploits weaknesses in the search engine algorithms to obtain high rankings for a website that doesn't follow the authenticate search engine rule.

Some of the techniques are: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

Types of Techniques

There are 2 types of SEO Techniques :-

1. On-page SEO
2. Off-page SEO

On-page SEO
On-page SEO refers to an act that involves whether a particular webpage is structured in a manner so that it gets found by the search engines for given keywords and key phrases.

Onpage also refers as "on-site" SEO is not only help the SE but also increase the readability of site.

• Title Tags
• Meta Tags
• Heading Tags
• Interlinking
• Page copy
• Keyword
• Alt text for images
• URL structure
• User friendly 404 pages
• Fast loading pages
• External links (no broken links or links to ‘bad’ sites)
• User friendly navigation (breadcrumbs, user sitemaps)
• Text Formatting (use of h1,h2,bold etc)

Off-page SEO

Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site.

• Link Building 
• Social Media 
• Social bookmarking