Checklist for SEO / Promotion of website

• GA Code should be added to each page of website to track the Traffic
• H1, H2 tags shuold be added only one H1 on one page
• ALT text should be related to Image
• Product Categorization should be formatted
• Copied content should not be present 
• There should be no Spell errors
• The products names should be correct as per business and market trend.
• Products name should not contain only Model / Code
• Product Description is given, Keywords Stuffing should not be there.
• Content should be relevant to the product and should be in sufficient amount.
• Meta Tags / Keywords should be there
• Breadcrumb is the importanmt part
• Bookmarking and Navigation are taking to the right place
• Social Media Links to be added
• Google Map is added
• HTML file names should be relevant to page content (Page heading)
• Resolution check - 800(with scroll), 1024, 1280
• Browser check – Mozilla(10)(11/12), IE-7, IE-8, Google Chrome
• Optimized Use / Size of CSS & JS (as per Page Speed)
• Anchor Text – should be same as Anchor Tag name
• Check the overall spacing and placement of Text, Tables and Diagrams
• The position of "Action Item" link should be appropriate
• All the Images are properly visible
• Banner and Punch Line should be relevant to the page
• Product image filenames - Should be same as product name
• Check Broken links in the website. (Check in brokenlinkcheck.com & tools.pingdom.com )
• CSS / HTML Validation
• Schema.org
• Not found page should be added

Top Websites to Sell Your Old Gadgets Online

Everyone wants to buy new and latest technology gadgets and devices. The question is what they can do with the old one so here some website who can take your old Gadgets and will give you a price and it depends on the time, market demand and the condition of the gadget. There are numerous websites which offer the service of trading old gadgets. 

YouRenew

This company help you to dispose your used smartphones, MP3 players, laptops, digital cameras, tablets and other electronic goods in profitable and environment-friendly way. The site is user friendly and provide the three easy steps let you recycle your old devices.

Website : http://www.yourenew.com/

Karma Recycling

Karma Recycling is one in all leading e-waste management services in India. This is quit user-friendly and undergo four steps to sell your old gadgets. Based on the market demands and its quality check they will pay you by cash or yatra.com or yebi.com gift card.

Website : http://www.karmarecycling.in/

Atteroboy

It works similar to Karma Recycling. But they pay you less than Karma Recycling.

Website : http://www.atterobay.com/

Cellforcash

If you want to sell your old phones then this is the good platform but as per their terms and condition they are taking the quality and good condition mobiles if you mobile is not good in condition and even accessories are not working good then o not expect high payoff...

Website : http://www.cellforcasheugene.com/

Cashify 

ReGlobe.In is now cashify.In and it is one of India's best old gadgets selling website and accept all the old devices such as Laptop, Mobile, Tablet, Desktop, TV, Gaming Consoles, etc.

Website : https://www.cashify.in

OLX

OLX is a plateform where you have to list your products, add categories, add sub-categories attach photo and then make your listing live. It will provide you the customers who are interested in buying your product what ever the product like retails, household, electronic devices, etc.

Website : http://www.olx.in/

Quikr

Quikr is another similar kind of classified website like OLX and works same.

Website : http://quikr.com/

Sulekha

Sulekha.com also has an online portal for buying/selling. Like other classified websites.

It also has a product comparison and price comparison portal.

Website : http://classifieds.sulekha.com/

Click India

Click India is another free classified website for selling and buying things online.

Incoming search terms

• sell gadgets online India
• sell mobile online India
• sell your gadgets online

Website : http://www.clickindia.com/

eBay India

This is one of the popular classified website. List your product and start getting calls. Later, you will also have to select payment method to receive money.

Website : http://www.ebay.in/

What is the difference between Web Analytics and Digital Analytics?

Web Analytics - 

Web Analytics is a subset of digital analytics. It is the analysis of data extracted from websites : like clickthroughs, path analysis, frequency, pageviews, etc. Use of web analytics is very useful to check out your promotional efforts are converted into leads or not. 

Digital Analytics - 

Digital Analytics is a broad term. It includes web analytics as well and along with also email, search, social media, mobile, etc.

Which is 'best'?

It is depend on the once understanding which is good for his / her business.

New Update : Google has retired the feature-phone crawler & error report in Search Console

Google officially announced that they have dropped the feature phone crawling and indexing support and also remove the error report from Search Console (Google Webmaster Tool).

Feature phones are those old Nokia phones that let you access websites in a text-based interface.

They said most websites don't provide the feature-phone-compatible content in WAP/WML any more due to this google change that have made changes in how we crawl feature-phone content. As google do not crawl the user agents of feature phone so you will not get in your logs anymore.

Google provide the handheld link annotations for dynamic serving of feature phone content

Google said, “Without the feature-phone Googlebot, special sitemaps extensions for feature-phone, the Fetch as Google feature-phone options, and feature-phone crawl errors are no longer needed.”

Before : 

(Image source : searchengineland.com)

After : 

(Image source : searchengineland.com)

Google Official Link | www.searchengineland.com

New Update : Demonetisation, Google will help you to find the nearest ATM

As you are already aware that due to demonetization in india citizens are facing some issue related to currency so in order to help citizens google india will help in finding the nearest ATM.

On the google india home page google.co.in, there is a simple tool called “Find an ATM Near You”. Through this tool google will locate the nearby ATM locations of all the banks. But it will not tell you whether that ATM has got enough cash or not.

Google Pixel - Phone by Google

Google Launched phone which is called Google Pixel, it is an ultimate phone having unlimited storage for all your photos and videos. Its have highest rated smartphone camera and its battery backup is powerful and lasts all day. And this is the first phone which have Google Assistant built in.

First Phone with built in Google Assistant : You can ask your local places like restaurant, movies and temperature also, you can get the answers of your each call like set alarms, create events, find photos, translate your language, and many more...

Unlimited Storage for videos and images : Through this your will not get the message that your storage is full notifications.

Although there are many features that make this Phone great as this is phone by google so it will also gives you many benefits in terms of updates of software.

Its has 2 types Google Pixel and Pixel XL with different prices and specifications.

Some features of Google Pixel

Size : 5.0 inches (~69.0% screen-to-body ratio)

Primary : 12.3 MP, f/2.0, EIS (gyro), phase detection & laser autofocus, dual-LED (dual tone) flash

Battery : Non-removable Li-Ion 2770 mAh battery

RAM : 32/128 GB, 4 GB RAM

Some features of Pixel XL

Size : 5.5 inches (~71.2% screen-to-body ratio)

Primary : 12.3 MP, f/2.0, EIS (gyro), phase detection & laser autofocus, dual-LED (dual tone) flash, check quality

Battery : Non-removable Li-Ion 3450 mAh battery

RAM : 32/128 GB, 4 GB RAM

Official Link of Google Pixel

Link to check all specifications

Buy it from Flipkart 

Official Buy from Google

Bing Webmaster tool

This is also very helpful to index your website and blog to Bing / Yahoo search engine so every SEOs should not ignore Bing Webmaster tool still big is the major source of organic traffic. 

(Source - searchengineland)

Rather i am suggesting to use both primary source Google Search Console and Bing Webmaster Tools the secondary.

Bing Webmaster tool is same as Google Webmaster tool both are using to index the sitemap on their search engines.

Bing Webmaster Tools offers unique data and tools

1. Monitor site security

2. Monitor crawl & indexation performance

3. Keyword Research Tool. 

4. SEO Analyzer Tool. 

You can simply sign in free to bing webmaster tool after creating the account and submit your website.  

At LastThis is as important as GWT and there are lots of more features in BWT and i would highly recommend setting this up.

Create Account from : Bing - Webmaster Tool

Web Directory or Directory Submission

After developing the website first thing comes in our mind that is traffic how can i get the traffic ? to get this we have to used technique that can help us to increase the traffic on website / blog and this can be done by Directory Submission. This will help us to get the back links from many web directories  so that your website ranked high.

(Source - seoclerk)

With DS first you have to check all the SEO for your website this will also ranked your website on top position and your site importance will be high

Directory submission helps the website to ranked on top position in many search engines

What is Web Directory ?
It is just a collection of directories that contain categories and subcategories. also in simple words this is the method to submit your website URL by yourself and get the back links. DMOZ and Yahoo are 2 most famous web directories..

Web Directory Benefits

• Provide good search ranking
• Provide safe and quality back links
• Help to increase PR and Alexa ranking 
• Your pages and posts indexed on search engines 

To submit you website and blog on DS you should have

• Website name
• Website URL 
• 100 to 150 words description
• Site name 
• Email ID

Directory submissions are free and paid both so you can choose your best part.

Types of Sitemap File Supported by Google Webmaster Tools

There are different kind of content out there which make the website so interesting.. do you have video on your web page ? if yes then create the video sitemap and submit it on GWT for indexing! I am sharing the many format of sitemap file that you can use..

XML Sitemap files for web pages - Use this type of format to index your all webpages sitemap.xml.

RSS 2.0 and Atom 1.0 feeds for web pages - Many blogs create these automatically.

Text files with web page URLs - This will be created when you are unable to create from automatic process. you can simply create a text file with your URLs in it.

XML Sitemap files for Video Search - Use this to index the video pages and made available to google search

Media-RSS feeds for Video Search - This is using by many other system but you can also use it for video search

XML Sitemap files for Google Code Search - For programming samples or code you can submit these for Google Code Search.

XML Sitemap files for mobile web pages - Use this for mobile webpages

XML Sitemap files for geo-data - Use this for geographic data on your website in the form of KML or GeoRSS files

XML Sitemap files for News - Use this for news actually news websites can submit their news content in this special Sitemap format (please note that you must first register with Google News before these files are processed).

Source - Google

Official Google Blog

Google Optimize 360

Google globally launching optimize 360 a free version for testing and personalization product that was introduced as part of the Analytics 360 Suite.

Optimizer 360 merge with google analytics to provide a feedback loop on performance. Its also allow you to run A/B multivariate tests. It is fully designed to give enterprises a truly integrated package of marketing analytics and optimization tools. It is released in beta testing phase and fully version will be releasing soon. 

Google Optimizer 360 has given your team a power and flexibility to implement tests across your entire site and it will reduce the amount of time it takes to launch a test from a few days to a few minutes.. 

More Details - Official Link

Google AdMob : Mobile App Advertising | Make money from your apps the smart way

AdMob is the mobile advertising platform by google in 2009, and it is specially developed and designed for mobile apps. With its help, developers can promote their apps and generate more in-app purchases on platforms like Android, iOS, webOS, Flash Lite, Windows phone, etc.

It is one of the best free and paid ways to promote a mobile app and get earn, by using the power of cross-promotion.

Its is like AdSense for mobile through this you can earn more from your mobile apps. It was founded by Omar Hamoui. In 2013 Google announced to rebuild AdMob using from their other platforms like AdSense, with the vision in mind of helping app developers to build their business

AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.

Basically it is advertising network for mobile apps through this developers can earn more from the promoted apps.

What can you use it for?

• Promote your app for free to generate more download
• Sell more in-app purchases

The types of Ads you can create:

• Text ads
• Image ads

More Info : Official Link of Google AdMob | Wikipedia for Google AdMob

Google Duo : video chat mobile app

Google I/O launched Google Duo video chat messaging app alongside Google Allo it is available on both Android and iOS. It was developed by google and announced on 18-May-2016, Duo launched in the United States on August 16, 2016 and globally a few days later.

Its an extremely simple for person to person video calling app,Through this Get closer to everyone you love with simple, high-quality video calling.

One of the key feature of duo app is knock knock when anyone called then you can see the preview of caller so if the feel b for what the situation is and whether a call is appropriate to pick up at the time, as soon as you swipe to answer, your call is started.

Features of Google Duo

• High Quality Video
• "Knock Knock" feature for an Android only, this will shows a live preview of the caller before the recipient picks up, which Google says is to "make calls feel more like an invitation rather than an interruption"
• End-to-end encryption by default
• Google Assistant support.

Quick Link: Official Blog for Google Duo
Download Links: Android | iTunes

Google Allo : a smarter messaging app

Every years google launch his products, this time Google Android Developer conference Google I/O announce many unique projects one of them is Google Allo. It include 

Google's Allo puts AI in a messaging app

Messaging is a best idea to stay in touch with friends and loved ones whether its a planning for night out, hangout with friends, trips, just catching up, personal and professorial talks. In between chats conversation, we have to switch to other tasks - whether to check the air tickets or look up for a movie and restaurant in city. So, to over come this google launch the Google Allo messaging app that help you to keep on conversation going, by providing assistance when you need it.

Google releasing Google Allo, a new smart messaging app for Android and iOS through this you say more and can help you make plans, find information, and express yourself more easily in chat.

Google Allo is like a whatsapp, facebook messenger but having many more new features :

• Respond quickly with Smart Reply
• Express yourself with photos, emojis and stickers
• Meet your personal Google Assistant : Just type @google to bring your Assistant into any group chat.
• Chat in Incognito mode

Quick Link: Official Blog for Google Allo
Download Links: Android | iTunes

SEO News Update : Free 5 Chrome extensions for SEO professionals

1 - Nimbus Screenshot
This is an awesome tool for screenshot this will help when putting together a report for a client, convening a client to take a particular step and showing them errors. This is handy screencast tool. In addition this will also have the feature of video recording through this video can be created and shows to the client a particularly detailed SEO concept without having to resort to a webcam or webinar session.

2. Check My Links

As the name suggest Check My Links, will check all the links / URLs on website. This tool will identifying broken links - both on your own website and others. This is much easier and more efficient. and checking onpage links, In terms of SEO this will help to identify the broken links on website

3. Word Count

In SEO, word count is very important especially when performing audit it is very critical component of that audit. you can perform a quick, high-level overview of word count on certain webpages.

4. Open Multiple URLs

The main point of this extension is to open multiple sites every time. So it has to remember the sites that you opened. Open Multiple URLs is one of those extensions that truly beautifies your workflow. It can help to open multiple URLs in one go. You can use keyboard shortcuts to speedily move through every window (Ctrl + Tab moves forward, and Ctrl + Shift + Tab moves back through the previous tabs you were on).

5. User-Agent Switcher

User-Agent Switcher allows you to view how your website looks in different web browsers and on different devices, this will help in resolving SEO errors.

For Example, you need the to take report for google ranking on mobile site VS desktop site so this extension will be able to perform this task efficiently on your PC your mobile device is not required to take a screenshot you can use Nimbus

So, Increase your productivity, efficiency, and become an SEO practitioners

Latent Semantic Indexing (LSI)

Latent Semantic Indexing (LSI) keywords are basically keywords that are closely related to your primary keyword. They are semantic keywords that like synonyms, or related searches to the main keyword.

Using semantic keywords along with main keywords, significantly boosts rankings.

It helps google to get understand about content and relationship between keyword and element of your blog post and web pages. 

Rather than being a victim of keyword stuffing, intelligently using semantic keywords is great deal.

See the screenshot to get understand better :

New Update : Google Removes AdSense Ad Limit, 3-ads-per-page limit

Google has changed the google AdSense policy now publishers can add as many adds to their website and blog. Goolge removes 3 text and display ads, 3 links ad or 2 search box add unit limit.

A Google spokesperson confirmed the update to Marketing Land:

“We’re always fine tuning our policies to make sure they reflect the current environment. In one recent change, we stopped limiting the number of AdSense ads that could appear on a page and instead now look at the overall balance of content and ads on a page. We think this better takes into account experiences like infinite scrolling and in-stream video. As always, we encourage publishers to keep the user experience in mind and require they have more original content than ads on the page. “

Previously it was

“Currently, on each page AdSense publishers may place:

– Up to three AdSense for content units

– Up to three link units– Up to two search boxesPublishers may not place more than one “large” ad unit per page. We define a “large” ad unit as any unit similar in size to our 300×600 format. For example, this would include our 300×1050 and 970×250 formats, our 750×200 and 580×400 regional formats, and any other custom sized ad with comparable dimensions.”

Few days before, google announce for the change in ad limit policy one page per unit has been removed this is a good news for blogger and website owners now they can add a s many adds and through this they can earn more money.

Reason

One of the reason of doing this due to the access advertisement search in google related to products.Google said removing ad unit will break the access search of products in search engine and user / visitors can get the relevant search. Google’s previous ad limit policy was in effect for many years — in fact, the company has not updated it since the rise of mobile. “It was time for a refresh”,

New Google AdSense policy

Ensuring proper ad placement : Valuable inventory

Advertising and other paid promotional material added to your pages should not exceed your content. Furthermore, the content you provide should add value and be the focal point for users visiting your page. For this reason, we may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.

Examples of unacceptable pages include but are not limited to:

• Mirroring, framing, scraping or rewriting of content from other sources without adding value;
• Pages with more advertising than publisher-provided content;
• Automatically generated content without manual review or curation;
• Hosted ad pages or pages without content;
• Pages that don’t follow our Webmaster Quality Guidelines.

Advise

Although google remove the ad limit but still it have rights to disable all or some of them. where they think they are excessive

More ad units actually means less income anyway, as it puts visitors off. Low key is actually better.

So more over instead of 3 you can use 5 ad on page otherwise this will heavily effect your website / blog and readers / Visitors 

Google AdSense

Google AdSense is a advertising program provided by google. It is designed for website publishers / owners who wants to display targeted content, videos or images advertisements on website pages / blog pages and earn money when site visitors click or view the advertisements .

[image source : Themelantic]

This program is of google and web publishers can create a free AdSense account and copy and paste provided code to display the ads. Revenue is generated on a per-click or per-impression basis.

Currently google offers many different AdSense programs to web publishers which is depend on the type of content you will place the ads on webpage or RSS feed. Some common programs include:

• AdSense for content: display ads on a website
• AdSense for search: display ads in search results on a website
• AdSense for mobile: display ads on a mobile site
• AdSense for feeds: display ads in RSS feeds
• AdSense for domains: display ads on unused domains
• AdSense for video: monetize online video content
• AdSense for TV: monetize TV inventory
• AdSense for video: monetize online video content
• AdSense for games: monetize browser-based games

Is Adsense free to use?

No, participation in AdSense is free you can sign up free and Google will give you a code that you have to paste it to your web pages and Google will pay you for clicks or impressions on the Google ads that you'll display on your site. 

What is page views in Google Adsense?
Suppose you are showing 3 AdSense ads on every page, your 1 page view is equal to 3 ad impressions. Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100). CPC : Cost-Per-Click is the revenue you earn each time a visitor clicks on your ad.

What is RPM on Google Adsense?

RPM is Page revenue per thousand impressions and it is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. Eg, if you earned an estimated $0.20 from 50 page views, then your page RPM would equal ($0.20 / 50) * 1000, or $4.00.

Affiliate Marketing

Affiliated Marketing is a great way to make money from internet / web. This is the process of earning a commission by promoting others company's products on your blog / website. You find a product which you like and promote it to others, and earn a piece of the profit for each sale that you make. Affiliated Program is the process of getting money after conversion by the click.

Process :

There are many e-com websites which provide this type of facility like flipkart, amazon and etc. These sites provide the customize and inbuilt banner.

These banner have embed link which you have to add them on your website and blog with the link there is unique code attached and whenever click on these ads (banner) then it will be redirected to e-com websites with the unique code. 

Through this if any one do the transition then you will get the some %age of the price of that product according to the policies of e-com websites.

Search Engine Optimization Tools (SEO Tools)

While promoting your website / blog you should required Search Engine Optimization (SEO) Tools these are the tools that help you in promotion. Here mentioning some of the SEO Tools -

1 - Google PageSpeed Insights - This tool will provide the full page speed insights of your website / blog through using this tool  you can optimize your website that will helps in traffic and promotion. This is the free URL from google :

https://developers.google.com/speed/pagespeed/insights/

2 - Moz Local Listing Score - Whenever you want to list your company in local areas then you have to list your website and blog over this. Increase your visibility in mobile and local search, through this you will drive more foot traffic with consistent and accurate business listings across the internet. Here is the URL :

https://moz.com/local

3 - Google Analytics - This is the free web analytics tools provided by google to analyse the traffic, visits, referrals, landing pages, page speed, bounce rat, etc. 

click to read more 

4 - Google Webmaster Tools + Bing Webmaster Tools - Webmaster tools are the free tools from google used to index your blog / website's sitemap.xml files. Also there are many tools like HTML highlighter, search queries, crawl errors these are all help in optimization.click to read more 

5 - Google Keyword Planner - Google keyword planner is the tools which offers the suggested keywords. It is also a free and will be used after sign in to keyword planner account. It is more focused version Google Keyword Tool and AdWords Traffic Estimator tool through the process of creating new ad groups and ad campaigns.

https://adwords.google.co.in/KeywordPlanner

6 - Google Trends - Google Trends is a public and an online based search tool that shows how often the user to see and find specific keywords, subjects and phrases have been queried over a specific period of time. Its a public web facility of google that are available in across various regions and in various languages.

https://www.google.co.in/trends/

7 - Schema Creator - Google provide this tool to get understand the search engine about HTML content. Google and other search engines created a structured data standard called Schema.org. This is also called Structured data.

https://schema.org/creator

8 - SERPs Rank Checker - There are many tools to check SERPs (Search Engine Rank Pages) of your website online. This tool provide the ranking and visibility on search engines.

9 - XML Sitemaps - This is used for the indexing of the pages on search engines. 

click to read more 

10 - Find Broken Links - This is the one of the essential tool which can give the broken or not found links on your website.

http://www.brokenlinkcheck.com/

 

11 - Copyscape - For promoting a website content must be unique and effective and it should not be copied so we are using this tool copyscape. Once can use this tool and check the copied content in website. There are many tools present online one of them is mentioned below :

http://www.copyscape.com/

  

13 - Robots.txt Generator - This is the file generated for server to block the specific files.

14 - Structured Data Testing Tool - This tool is used to test the schema present on your website. as we ahve already discussed in this article point no 7.

https://search.google.com/structured-data/testing-tool

(Source : justinkerley.com)